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Sally Beauty Supply Launches CHI Professional Color

The retailer now has a new retail-exclusive partnership with Farouk Systems.

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By: Marie Redding

Senior Editor, Rodman Media


Sally Beauty Supply has announced a new retail-exclusive partnership with Farouk Systems — for its CHI professional color. The product partnership will launch in late October, with more than 2,000 stores receiving the product throughout October and November. 

Retail and professional customers of Sally Beauty Supply will be able to purchase products from two professional lines of CHI color, in more than 2,000 stores nationwide and on the retailer’s website.

CHI Ionic Shine Shades were developed with ceramic and far-infrared technology that provides maximum color penetration for brilliant radiance. Sally Beauty will also offer CHI Chromashine, for the hair color artist looking to further expand her creativity through color mixing and formulation.

Aaron Alt, president of Sally Beauty, says, “As the largest retailer of professional and at-home hair color, Sally Beauty takes great pride in continuing to expand our offerings with the addition of CHI professional color. As part of our continuing transformation, we are focused on bringing new high quality, professional-grade products at a great value to both our retail and professional customers.” 

Farouk Systems is known as a leader among hair care professionals for its ammonia-free and PPD-free color.

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